You do not need a perfect production file before asking for a quote. A logo, sketch, reference image, or clear description can be enough to start the conversation.
The goal of artwork review is to identify what is usable, what needs adjustment, and what the selected product or decoration method requires before production begins.
Start With the Best File You Have
If several versions exist, send the original design file and a familiar preview such as a PDF or PNG. Common useful file types include vector artwork, high-resolution raster images, and PDFs exported from the original design.
Do not enlarge a small image and assume it has gained detail. A logo copied from a website, email signature, or screenshot may look acceptable on a phone but still be too limited for clean production.
Vector and Raster Artwork Are Different
Vector artwork
Vector files describe shapes mathematically, so they can usually scale without becoming blurry. They are often the most flexible starting point for logos, type, and flat-color graphics.
Raster artwork
Raster files are made from pixels. They can work well when they contain enough original detail at the intended output size. Photographs are raster images; many logos should ideally be available as vectors.
If you are not sure which type you have, send the file rather than trying to convert it through an online tool. Renaming a file extension does not change the artwork inside it.
Screen-Printing Artwork Considerations
For custom screen printing, artwork review typically looks at:
- Number and relationship of colors
- Print size and garment location
- Fine lines, small type, and negative space
- Garment color and fabric
- Gradients, photographs, or distressed detail
- Consistency across garment sizes or styles
A proof should show the approved artwork, placement, and relevant production details before printing.
Embroidery Artwork Considerations
For custom embroidery, the design must translate into stitches. Review typically looks at small lettering, line thickness, overall size, garment structure, placement, thread colors, and whether a simplified version of the logo will sew more clearly.
An embroidery-ready file is not the same as a standard logo file. The design must be prepared for the selected garment and size.
Sticker and Label Artwork Considerations
For custom stickers and labels, send the intended shape, size, use, and environment along with the design. Review may include the cut line, bleed, safe areas, small type, the application surface, and indoor or outdoor use.
Material and finish should follow the real application rather than appearance alone.
Promotional-Product Artwork Considerations
For promotional products, the available decoration area and method vary by item. A logo that works on a shirt may need a different arrangement on a pen, bottle, bag, or tech accessory.
Send the product idea, audience, quantity, budget, and ideal deadline. That makes it easier to recommend items that can carry the artwork clearly and support the purpose of the project.
Include These Project Details
- Organization and contact name
- Product or garment idea
- Estimated quantity
- Ideal delivery or pickup date
- Intended audience and use
- Preferred colors and decoration locations
- Available artwork files
- Any brand standards or required approvals